Evaluation Criteria - Conversion Enhancement

topseos.com, the independent authority on search vendors, we have done the research into the best conversion enhancement services. With eight plus years of experience in evaluating and ranking companies in the internet marketing industry, we only highlight vendors that have proven they are the best.

There are five key areas identified by topseos as significant for a conversion enhancement campaign:

The first aspect evaluated is site analysis. What methods are used to review the current website as well as the methods of advertising and bringing in conversions? What is it that the client wishes to accomplish through their website or their current initiatives?

Next, we evaluate the strategy development that goes into a conversion enhancement strategy. How does the company intend to increase the conversion rates for their clients? Will there be changes made to the interface of the website, for placements of advertisements off-site, or will e-mail structures need to be changed to better promote what they want their potential clients to do?

Implementation takes a look into how the company assists with implementing the strategy and ensuring that the customer is receiving what they were promised. We evaluate the vendor's ability to implement different design, development, and conversion-driven strategies into already existing technologies and designs.

The next step focuses on the testing environment used to test consumer actions and reactions to changes in the interface or changes in marketing material. Does the company test different methods of e-mail marketing for conversions? Is time spent in different testing scenarios to decide which landing page is the best design to receive clicks from customers? How is conversion measured with advertisements or e-commerce designs?