Evaluation Criteria - Integrated (SEO & PPC) Search Software
Through the use of rigorous evaluation criteria and the guidelines that we have set for integrated search tools, we put together a list of the top integrated search tools. Our in-depth analysis delves into an examination of the tool capabilities including SEO & PPC assimilation, GUI interface, the accuracy of data reported, the feature set, and the efficiency in processing large batches of data.
There are five key areas that we focus on when dealing with evaluating and ranking integrated search tools.
Integration is a key part of the evaluation criteria. How well does the software integrate both SEO and PPC strategies? Is there a focus on one versus the other or is there a natural balance? How relevant are the functions from SEO to PPC and vice versa?
The GUI interface is critiqued based on the overall usefulness to the user and the ease of use. Is the interface easy to use for users who have never used the software before and is there a clear distinction between SEO findings and PPC findings? Do instructions supplement the software to aid the user in setting up their online marketing initiative?
The accuracy of the information both pulled by and stored in the software is also integral. Is the software updated with the latest SEO techniques from time to time? Is the software retrieving correct information from the search engines and is it retrieving live or stored information?
The integrated search tool should be comprehensive on the set of features and the overall information that is obtained through the product. Does it handle a variety of tasks as opposed to singular tasks? Is the tool updated on a periodical basis to encompass valuable and trend setting features?
Finally, the overall efficiency of the product is measured compared to other applications. Is the software quick to carry out its tasks or are users constantly waiting for their tasks to be finished? How does the software perform in comparison to competitor software with regards to load times and reporting times?
Evaluation Criteria
- Search Engine Optimization
- Pay Per Click Management
- Integrated Search (SEO & PPC)
- Web Design
- Link Building
- Reputation Management
- Conversion Enhancement
- Web Development
- Multi-Lingual SEO
- Landing Page Optimization
- Mobile Optimization
- Virtual Spokesperson
- Social Media Optimization
- Affiliate Marketing
- Training Programs
- PSD To HTML
- Local Search
- Ecommerce SEO
- Site Audit
- Hosting
- Video SEO
- Content Creation
- Press Release Distribution
- SEO Software
- PPC Bid Management
- Integrated (SEO & PPC) Software
- SEO Shopping Cart
- Web Analytics
- Marketing Automation
- Call Tracking Software
- Email Marketing
- Performance Tools