Evaluation Criteria - Performance Tools

How does a business objectively analyze data on internet marketing campaigns? When it comes to search optimization analysis and pay per click analysis, performance tools help clients monitor the changes of their efforts. Through the use of rigorous evaluation criteria and the guidelines that we have set for performance tools, we put together a list of the top performing tools in the industry. Our in-depth analysis delves into the GUI interface, accuracy, product features, efficiency, and reporting of the data analyzed.

There are five key areas that we focus on when dealing with evaluating and ranking performance tools.

The overall ease of use and access of the GUI interface is a key aspect of evaluation for performance tools. Does the graphical user interface make it easy for people to access and obtain information on the performance of their campaigns?

The accuracy of the reports of the software is also a key factor of evaluation. We look into how accurate the information is that is being reported whether it is cached or if it's live analytics and information.

It's important for the product features being offered to be both unique and useful. The full set of features are weighed in compared to other tools in the category in order to give a fair indication of the quality of the features.

Efficiency of the tool is measured based on how fast the tool responds to queries and how efficient the information is gathered and reported compared to its competitors.

Finally, the ability for a user to export performance reports is also analyzed. Is there a large variety of formats and visuals available to create reports? How can users compare results over time or view trends in performance?