Evaluation Criteria - Web Development
At topseos, the independent authority on search vendors, we have done the research into the best web development practices. Since launching in 2002, our research and rankings only show companies that have proven they are the best. No company should have to go through redevelopment, and topseos can help make sure you will find a company that can meet the needs of your site. Companies on our list have excelled in process, standard compliance, scalability, size and security, and maintenance.
The first component analyzed by us is the web development process of the vendor. How does the vendor organize work that needs to be completed? Does the vendor properly identify the needed variables for each piece of the project to ensure there are not compatibility issues?
Next we evaluate whether the code meets standards compliance. What type of coding standards does the development team use and how well does the code match up to those standards?
Another important aspect of web development is the scalability of the site. Does the development work completed allow for the continued growth and adjustment of the site? If additional development is needed is the code being commented properly for another development team to work on?
We also assess how secure the scripting is. Does the code have any vulnerabilities that could allow hackers to use the site maliciously? Are sales or leads records secure?
Lastly we rate the ease of maintenance on the site. If there are corrections or changes that need to be made to database information, is there an administrative interface that allows those changes to be made or would added development work need to be completed?
Evaluation Criteria
- Search Engine Optimization
- Pay Per Click Management
- Integrated Search (SEO & PPC)
- Web Design
- Link Building
- Reputation Management
- Conversion Enhancement
- Web Development
- Multi-Lingual SEO
- Landing Page Optimization
- Mobile Optimization
- Virtual Spokesperson
- Social Media Optimization
- Affiliate Marketing
- Training Programs
- PSD To HTML
- Local Search
- Ecommerce SEO
- Site Audit
- Hosting
- Video SEO
- Content Creation
- Press Release Distribution
- SEO Software
- PPC Bid Management
- Integrated (SEO & PPC) Software
- SEO Shopping Cart
- Web Analytics
- Marketing Automation
- Call Tracking Software
- Email Marketing
- Performance Tools